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They search in Google! Plus, Search engine optimisation will probably end up being an enormous part of your content marketing efforts. So it’s a sensible concept to start out creating content that’s designed to rank in serps. So you will have a handle on who your viewers is. And the kind of content they need to devour. Individuals love seeing (and sharing) constructive interactions between brands and actual folks. 76 percent of customers discover and appreciate when companies prioritize buyer help. It may be a bit intimidating to reply publicly, however if you present great service, your customers will love you for it. An average of fifty four p.c of people between the ages of 18 to fifty four view brands more favorably if they respond to customer support requests on social media. Plus, each public back-and-forth counts as additional engagement, which feeds again into your general attain and social media presence. Oh wow, that is an amazing message to see, Mia